Monday, March 7, 2016

Nissan's Juke Made Into Glow-In-The-Dark Street Canvas For Contest

If you think about it, cars are already works of art. That new Bugatti Chiron or Lamborghini Centenario had to be sketched before ever being... thumbnail 1 summary

If you think about it, cars are already works of art.

That new Bugatti Chiron or Lamborghini Centenario had to be sketched before ever being made into concepts. From there, a bare-bones skeleton gets transformed into a stylish exterior, with a detail-oriented cabin.

While automakers keep most of their designs in-house or at least close to their chests, Nissan recently decided to literally turn one of its vehicles into a work of art.

The company recently laid down the gauntlet to two emerging street graffiti artists in Melbourne, Australia. Their challenge? To reimagine the Nissan Juke into their own street canvas. The twist, though, was these two particular Jukes were wrapped in a special glow-in-the-dark skin, with the artists using black paint and pens to demonstrate their raw talents. Increasing the ooh-and-ahh factor was Nissan also allowed spectators to join in on the fun if they wanted, by drawing on the glowing canvas skin using a smartphone light.

What resulted was Snake Hole (the artist duo consisting of Josh Meyer and Josh Brown) transforming the glow-in-the-dark Juke into a design they called "Snake Wrap," while artist Chris Le designed the Juke into "Journey to the West."

Each then described their respective designs.

"Our initial impression when we saw the JUKE was it had snake-like characteristics. The grill, headlights and long smooth lines resonated immediately with us," Meyer and Brown told Nissan about their submission. "We decided to create a series of snakes that traced the shapes and features of the JUKE. We utilized negative space, so that the snakes were glowing, and everything else would be blacked out."

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